So, if you’re trying to get the most out of your Google Adwords campaign, you might want to try turning on Conversion Optimizer. The software ensures that your ads are displayed more frequently when Google predicts the highest conversion rate.
So, how exactly does this help you?
Well, if your ad is being displayed and collecting clicks, then its costing you money. However, if those clicks are turning into conversions, you’re probably making money! So, when Conversion Optimizer is turned on, your ads are only being shown when your anticipated conversion rate is at its highest.
Sounds great right? It is, but there is a tiny catch. In order for Conversion Optimizer to be able to predict a strong conversion rate, you need to collect at least 15 conversions over the past 30 days. For small-time advertisers, this can be a little difficult to attain.
So, Why is Google doing this?
The logic is simple…if Adwords proves it can be an effective advertising channel for your business, you’ll be likely to continue to use it.
My Google Alerts just informed me that Eden Platform has gotten a very positive review from Manoj Jasra, publisher of Web Analytics World. Its no surprise that he was impressed by Eden’s built-in search engine optimization (SEO) functionality. Read the review of Eden Platform.
Web development and design firm RedMetalBox has picked Eden among three CMSs that they will be using for building websites in 2010. In their video announcement they mention Eden’s automated SEO functionality as a favorite feature. Thanks for picking Eden guys!
It is important to understand that email marketing is a tactical marketing tool, it is a beneficial marketing avenue designed to help build customer retention and conversion. On the other hand, email is not as effective as a customer acquisition option.
Consistency is often overlooked in email marketing; your subscribers will appreciate and even anticipate regular communications. You also need to make sure that your email communications are sent out at the same time of day for maximum consistency.
Businesses often make the mistake of over communicating with their contacts. We recommend that you send your emails no more than once per week. Everyone gets frustrated when their inboxes fill up, and it’s hard to find time to read every corporate email we receive. The risks of over communicating are dire.
Finally, it’s important that you reinforce your corporate identity through the design of your email communications. Always send out both an HTML and plain text version of each email. The HTML version gives you the opportunity to present your content using a template designed to promote your brand. Try to avoid using generic email templates that can lead to brand confusion. In most cases, custom templates are among the least expensive advertising buys a company can make. Email templates also have a significant shelf life, as they are reused multiple times.
While cruising the web today I found Topsy which is an aggregator of Tweets and other web content. It was pretty cool to search for Preation and see all of Tweets, Twitter accounts, blog posts, and top web results all in one place. Lots of discussion about website design and seo software in one place! Search Topsy for your business name and you’ll get a pretty quick read on what the web is saying about you right now.
There are two basic schools of thought regarding search engine optimization (SEO): White hat and Black hat. White hat optimization strategists listen to the search engines’ guidelines for optimization and follow their rules. Following this strategy ensures that your website will eventually get ranked for terms you’ve targeted. I say eventually, because the downside of white hat optimization is that it can take a long time…especially if you’re going after highly competitive search terms.
Black hat optimization techniques seek to subvert the search engines by exploiting vulnerabilities in ways in which they rank websites. While these tactics can result in getting your site ranked higher, they also put you at significant risk. If the search engines discover that you’ve been cheating, they can penalize you by blacklisting you from their results.
Needless to say, we only recommend white hat optimization strategies for our clients. I’m frequently asked what we do to learn the rules of SEO from the search engines. One online resource we find particularly useful is the Google Central Webmaster Blog.
Not all content management systems are created equal. In fact, there are CMS products that appeal to nearly every market segment. While big businesses may be better served by an enterprise level CMS, small and medium sized businesses (SMBs) need to keep their focus on what’s most important…adding content easily and attracting their target audience.
I found an interesting blog post today that details the rigors of evaluating an enterprise level CMS.
Smaller businesses should forgo such a daunting gauntlet and spend some time evaluating products that are tailored to their specific needs. Ease of use and search engine optimization (SEO) are two of the most important features to consider. If a CMS is difficult to use or doesn’t allow you to present your content in a professional manner, it won’t serve your needs as a promotional tool for your business.
SEO is commonly overlooked by SMBs, but its arguably more important. What good is having a CMS driven website if you can’t get your target audience to see it? …and what good is a CMS if you have to hire an outside SEO consultant to revamp y0ur content?
I posted an entry for Eden Platform on Blippr this evening. Blippr is a social media review site run by the folks at Mashable. If you’d like to provide your thoughts on Eden please head over to Blippr and add a review or comment to the Eden profile. Sharing your experience using Eden on Blippr will help other small business owners determine if Eden might be a good solution for them. Thanks for your support.
I posted a comment on a cms review I found on Gadgetopia tonight. The post was written by Deane at Gadgetopia back in October of 2005. I’m hoping he’ll take a look at Eden and let us know what he thinks. I pointed him to the Eden website software free trial to take a look.
Just in case you didn’t already know…Eden Platform is a website content management and optimization solution that allows entrepreneurs and marketers to easily build and maintain a highly optimized website that generates more business results. Offered under a Software as a Service (SaaS) model, we regularly make enhancements and improvements to Eden allowing for greater organization, ease of use, and aesthetic presentation. This month we have launched a series of improvements including the Eden Platform iFrame Element.
With this new element, you will be able to add outside content to any page of your Eden site through an iFrame. iFrames are convenient because they allow you to contain the outside content within your website’s design. For instance, real estate agents can use the iFrame element to display their MLS listings from a third-party service directly within their Eden Platform website. Businesses that rely on third-party software to store images, products, documents, etc. can now have that data appear within the context of their own branded webpages.
Your online visitors will be able to view all the data you have to offer without being redirected away from your website. Keeping your visitors on your website eliminates the potential for them to get distracted by marketing collateral found on outside websites.
The leading website content management and marketing system for small businesses
Share with a friend
You should follow us on twitter
