Believe it or not, but some redundancy can actually be a good thing. We’re not suggesting that you repeat your content or your target key words in an attempt to increase your search engine ranking. However, using redundant messaging strategically can give your website’s visitors more opportunities to visit the content that you want them to see.
You’ll want to creatively adjust the content so that it appeals to different audiences. Some of your website’s visitors will be attracted by eye catching buttons, while others, may be more likely to follow a text link that you’ve included in your body copy. If all of these links take people to the same place, then you’ve succeeded in driving traffic to your website’s target content. Your website’s target content is typically the actionable information on your website that represents the most value to your business. In many cases, this content may be a request for a demonstration or an email newsletter sign-up form.
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