Small Business Website Content Marketing Blog

Sure, I’ll spill a little candy here, but this post is a bit self serving (skip directly to the end if you want to see the plug.)  Essentially, there are three steps in getting more business from your website, and since its basketball season, I’ll invent an acronym that’s easy to remember (sorry Big 10 fans.)

• Acquisition of traffic- do you get enough traffic to your website?
• Conversion- is the website traffic you’re receiving generating business for you?
• Customer retention- are you able to keep your customers?

Each step in this process has appropiate online marketing tools that can help move the needle:  these are the Tactical Weapons for Getting More Business.

Tactical Weapons for Acquisition of Traffic

1. Organic Search Engine Optimization- By making your website more attractive to the search engines, you can generate more web traffic.
2. Search Engine Marketing- Cost-per-click (CPC) advertising is one of the most effective advertising forms.  You only pay when traffic reaches your website….there is no print media equivalent.
3. Social Media Marketing- Generating buzz in online groups can help drive qualified traffic to your website.

Tactical Weapons for Conversion

1. Strategic Website Design- Make certain your website’s design is effective; conduct A/B testing and evaluation.
2. Landing Page Optimization- Use landing pages that attract more conversions.
3. Search Engine Marketing- Carefully manage your cost per click campaigns in order to weed out website traffic that has a low conversion rate.
4. Email Autoresponders- Evaluate the emails that your web prospects receive from your sales team and create an effective drip campaign.

Tactical Weapons for Customer Retention

1. Email Marketing- Emailing your customers on a regular basis builds trust and makes them aware of new offerings.
2. Social Media Marketing- Sending tweets and keeping your corporate blog updated can help keep your customers informed….so can your contributions to industry related social media sites.

Well, that’s a quick look at some of the most effective tools and techniques for each aspect of the process.  When reassessing your online marketing initiatives, you’ll want to first make sure that you prioritize the key ACC steps that need the most attention.  Then, you need to leverage the appropriate online tools.  This is where experience and creativity are needed most, and if you need help, try our new Performance Marketing Division.