I don’t know about you, but I really enjoy watching the Winter Olympics. Each athlete is out there competing for honor and country at the highest level. What makes these games so intriguing, is their severity. The athletes are the best in world, the courses are the most challenging, the judges are hyper critical, and the slightest miscalculation can send a competitor home without a medal.
I find it a little unfortunate that only the three best athletes are celebrated for each event. In most cases, all of the participants have given their event everything they have, and truly delivered a world class performance.
What’s also unfortunate is the coincidental correlation between the Olympic awards and the click-through trends for organic search. A recent eMarketer article pointed out that roughly 95% of click-throughs for non-branded searches come from the first page of results. This trend was supported through data provided by Google, Yahoo, and Bing.
Apparently, the first page of search results is just like the Olympic podium….in most cases, its all anyone cares about.
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