We all know that Adwords gives you considerable control over your CPC marketing campaigns. One interesting feature allows you to set the pace for the rate at which your daily budget can get spent.
If you have your account set to “Standard”, Adwords tries to spend your daily budget evenly throughout the day. If you change your account to “Accelerated,” then Google will try to spend your ad budget for that day as quickly as possible.
Setting your account to “Accelerated” has a greater chance of spending your daily budget as your ad will get displayed more often. So, if you’re experiencing a low click volume, you may want to switch your account over to accelerated in order to increase the number of times your ad is shown. This may, in turn, increase your click rate.
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