Small Business Website Content Marketing Blog

Autoresponders, also known as drip campaigns, can be powerful web marketing tools.  They work by automatically sending out a precisely timed string of email communications.  Whenever a person is added to an autoresponder, they receive these email messages in order.  The autoresponder campaign starts the moment a person is added to the list, so they are truly automated.  As the administrator of an autoresponder campaign, you have the ability to control the number of messages, their content, and their schedule.

Autoresponders are frequently used as the means to distribute educational programs.  For example, a student  can be sent a chapter to review each week.  Unlike a traditional class, students aren’t required to sign up for the educational campaign at the same time.  The frequency of the messages can help prevent students from reading ahead.

You can also use autoresponders to help convert leads during the sales process.  By adding leads to an autoresponder, you can ensure that they will receive regular messages.  As the administrator of the campaign, you can adjust the timing and content of these messages in order to optimize your conversion rate.

Your autoresponder recipients typically have the opportunity to remove themselves from your list; just like with a traditional email marketing campaign.