Your website’s Page Rank is a numerical value between 0 and 10 assigned by Google. It is essentially representation of how important Google thinks your website is. At its core, Page Rank represents how well your website is connected to the rest of the internet.
Without getting highly technical, its is safe to say that the Page Rank scoreis based on the number and quality of the incoming links that your website has. A website with more, high quality incoming links is going to receive a better Page Rank score. The link’s quality is based on the referring website’s own page rank score. Thus, an incoming link from a site with a Page rank of 3 is more important than an incoming link from a site with a page rank of 2.
It is important to understand that Page Rank is not the only thing that Google uses to determine a website’s rank in search engine results. An outdated search engine optimization technique of building incoming links can even get you penalized by Google. When building a website’s connectivity to the rest of the internet, you need to make sure that you’re only attracting links from other website’s within your own industry.
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