Last night, Google launched their new Apps Marketplace, which gives Google users the opportunity to shop for various different software applications and professional services. Most of the applications are already integrated with Google’s most popular Apps. With so many complementary applications, Google is trying to both increase their user base and their customer retention. Most of the Apps are strategic B2B tools.
Developers can offer up their applications for only $100, plus they must pay a 20% commission back to Google on most business they receive. When compared to other application market places, this seems like a very sweet deal for the developers. For example, the Andriod Marketplace demands a 30% commission. Google also boasts 25 million users 2 million of which are business of all sizes.
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