Optimizing your website for the search engines does not have to be a challenge. If you follow the simple guidelines listed below, you can increase the amount of qualified traffic coming to your website and decrease the amount of money you spend on SEO. Think of these tips as pieces of the overall SEO puzzle. Once you’ve completed them all, the search engines will know exactly what each page on your site is about. Before you start optimizing your site, you must first determine the keywords/phrases that correspond directly to your business’ core offering. This shouldn’t be too difficult as no one knows your business better than you!
- Take a list of 1-3 target keywords that describe the topic of the page. Change the page title (the text you see in the top left hand corner of your web browser when you are viewing the page) to include these keywords.
- Place those same keywords in the meta keywords and meta description of the page.
- Make sure your page has one heading that is relevant to the page title and the rest of the text on the page.
- Increase the focus of the page by adjusting its text headings and content to include its target keywords more frequently.
- Make sure you do not have too much or too little text on each page. You should try to keep it around 500 words per page. If you have too much content, divide it up into two pages to improve its clarity and focus. Include half the content on the first page and the rest of the content on the second page. Link from the bottom of the first page to the second.
If you do not have access to any of these areas with your current content management system, or do not understand how to change them, consider switching to the easy-to-use Eden Platform CMS and optimization tool.
The leading website content management and marketing system for small businesses
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