The best way to figure out how to take over the top spots in the search engine results is by looking at who ranks ahead of you, your online competition. Chances are they are doing something that you aren’t in regard to search engine optimization. You can find out who your online competition is by doing a Google search for your business’ important keywords and see who comes up on the first page. You may want to consider scoping this search geographically if you only serve that particular area.
Search engines look at the amount of incoming links to your website to determine how much authority it has for any particular subject. You can find out how many inbound links are going to a domain by using BacklinkWatch or by Google-ing, “link:yoursitedomain.com”. Knowing how many incoming links your competitors have will give you an idea as to how many you should have coming in to acquire that spot in the rankings.
Not only does the quantity of these links matter, so does the quality. What do I mean by “quality”? Does the link contain specific keywords in the link text that correlates to your website’s keywords? What is the Google page rank of the link-containing page?
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