Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page full of these keywords. Keep it readable.
Your pages should have a keyword density of about 5%. Anything more than that and you begin to sound “robotic” and repetitive. Anything less and you’re not giving your keywords enough exposure and the search engines disregard their importance.
This tip was brought to you by Preation’s Eden Platform.
The leading website content management and marketing system for small businesses
Share with a friend
You should follow us on twitter
There can be many different approaches depending on the product or service you have to offer. Some times pay per click is the best approach, some times SEO and some time good old fashioned guerrilla marketing is best. Thank You