Flash might look pretty, but it does nothing for your SEO. According to the Search Engine Journal, “Frames, Flash and AJAX all share a common problem – you can’t link to a single page… Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.”
“If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold,” the post continues. I always tell our clients who are interested in using Flash that the search engine spiders are not human eyes. They cannot see a beautiful image of your product, they can only see an image tag and therefore, they can not determine what the image is about, they NEED actual text on the page to update their index and provide relevant results.
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I’m amazed at the number of web developers that tell their clients that Flash works, and then I’ve got wo work with a client who can’t understand why his website isn’t working to bring in traffic, nor to convert very well.
But when I get them to finally eliminate the Flash, no matter how pretty it may seem, suddenly their website starts working.
@Alan
Thanks for your comment! It’s truly amazing how much more search engine result traffic you can get from your website when it’s not built entirely in flash. Hopefully today’s web designers are taking note that their clients aren’t just looking for pretty sites. They need websites that actually drive traffic and create results!