Use Google Analytics to find your best performing keywords

Google Analytics is a great tool to use to monitor your website’s traffic.  It provides you with a bounty of great data on a very granular basis.  With Google Analytics, you can easily track traffic on multiple websites, gather intelligence on visitor behavior, set marketing benchmarks and conversion goals, compare new vs. returning traffic, view visitor trending and loyalty, and find out the different traffic sources.

It is within the “Traffic Sources” tab in Google Analytics where you can find out which keywords people are using to find your site.  This is very valuable information because the more you know about the keywords that are used to find you, the more you can optimize your site for said keywords.

Follow these steps within Google Analytics to find out which keywords searchers find you for in the search engines:

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