A sitemap is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in a hierarchical fashion.
Google introduced Google Sitemaps so web developers can publish links from across their sites. The basic premise is that some sites have a large number of dynamic pages that are only available through the use of forms and user entries. The Sitemap files can then be used to indicate to a web crawler how such pages can be found.
Since Bing, Yahoo, Ask, and Google use the same protocol, having a Sitemap lets the four biggest search engines have the updated page information. Sitemaps do not guarantee all links will be crawled, and being crawled does not guarantee indexing. However, a Sitemap is still the best insurance for getting a search engine to learn about your entire site. XML Sitemaps have replaced the older method of “submitting to search engines” by filling out a form on the search engine’s submission page. Now web developers submit a Sitemap directly, or wait for search engines to find it.
You can use Eden to submit your sitemap to Google. By doing this, you will alert Google and the other search engines whenever you add pages to your site, ensuring that they are crawled and indexed sooner rather than later.
Eden Platform contains a unique optimization engine that analyzes your page content and then walks you through the process of increasing your optimization score to optimize each page for the search engines. This is accomplished through the optimization panel that is displayed above the page editing interface.
We’ve provided you with an in-depth look at the optimization module and all the information you need in order to optimize your pages completely using Eden. SEO has never been so easy!
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A while back, I talked about the process of building your authority online. Part of that post had to do with building high quality inbound links. There are two types of links that are important for SEO – inbound and outbound links.
Outbound links are links that start from your site and lead to another one, while inbound links, or backlinks, come from an external site to yours. Backlinks are extremely important because they are a measure of the popularity of your site among the web audience. Not all backlinks are create equal. There are good and bad backlinks. Good backlinks are from reputable places like sites with a similar theme or within your business’ industry and have a high Google Pagerank. Bad backlinks come from questionable places such as link farms and should be avoided if you can.
So how do you build backlinks to your site? First, look at suitable sites to backlink to your site using a backlink builder. After you identify potential backlinks, it’s time to contact the Web Master or Marketing Manager of the site and start negotiating terms. Sometimes you can agree to a barter deal where you will exchange links. They will put a link on their site to yours and vice versa.
After you have build a large network of high quality sites linking to yours, the search engines will view your site as a reputable resource for whatever it is you are offering online. Now get out there and build some inbound links!
This tip was brought to you by Preation’s Eden Platform.
If you want your web pages to rank high in the search engine results set, then you should make sure your page URLs are properly optimized. This is a very important on-page optimization technique that Preation’s Eden Platform does for you automatically. Eden will take your SEO target keywords and add them automatically to the page URL.
For example, if your keywords for a page are “basketball sneakers” and “Raleigh”, your page URL will appear like this in Eden:
“http://www.yourdomain.com/content/basketball+sneakers+Raleigh/”
Why would you need to optimize your URLs? First, so you can increase your search engine rankings. Second, to increase your clickthrough rate. People click more readable URLs as they give us an idea about the actual content on the web page. Do not underestimate the importance of an optimized URL structure. It can give you an edge in the search engine rankings!
You can also use the Eden Platform to create custom URLs for your marketing campaigns!
Every business yearns to show up on the first page of the search engine results set. In order to do this, you must first ask yourself, “Is my site really on of the 10 best sites in the world on this topic?” Be honest. If it’s not, make it better.
How do you make it better? You can first start with a redesign of the site to make it more aesthetically pleasing, but this will not help with your SEO. For that, you must revisit your content and decide which keywords are most important to your product/service offering. From there, you can use a content management system (CMS) to input your keyword rich content.
The benefit of using Preation’s Eden Platform, is that you get the CMS and SEO built right into the website. Eden tells you exactly how to optimize your pages for the search engines so you can align yourself perfectly with online success.
A sitemap is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for web design, or a web page that lists the pages on a web site, typically organized in a hierarchical fashion.
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