Small Business Website Content Marketing Blog

Content marketing is an incredibly effective strategy for small businesses that want to find new customers online. You can think of it sort of like fishing. When you’re fishing in the ocean, you can catch more fish by putting more fishing lines in the water at the same time. Each piece of website content (articles, blog posts, product descriptions, etc) that you add to your website is like a new fishing line to hook new visitors and pull them in for a visit to your website. It’s time to put your fishing boots on!

When you get a reputation for creating high quality content pages on a specific topic the search engines recognize your authority and they boost your position in the search engine results page for your specific topic. In order to rank highly for a specific topic (for instance: locksmith in New Jersey) you have to create at least a few new website pages on that topic each week for several weeks or months. But, that sounds like a lot of work, is it all worth it?

Yes! We’ll show you why.

Creating your first few pages of optimized content (optimizing pages using Eden Platform) will get your website ranked somewhere in the search engines. Probably 100 or so positions down from the top. Not great. You’re in the virtual dark ages down there. But, as you produce more content and become a recognized expert, your website’s search position will begin to climb toward #1.

Increasing your search engine rank just one or two positions can have an incredible impact on the number of visitors and customers your website produces for your business. A recent study conducted by the SEO services firm Slingshot SEO has brought new light to how quickly your website traffic will increase, on average, as you move your website’s ranking from a #10 position up toward the #1 position.

For instance, if your website was receiving 475 visitors each month for a single keyword that had your website ranked in the #4 position in the search engine results pages, an increase of one position, to #3, would drive 712 visitors to your website each month. That’s a traffic increase of nearly 50%.

In a even cooler example, if your website was receiving 475 visitors each month for a keyword that had it ranked in the #10 position, achieving the #1 position would deliver 8,313 visitors to your website each month.

And I’m just doing the math for a ranking improvements for a single keyword. If you’re adding high quality content to your website on a regular basis you should expect to see your rankings for 250 or more keywords increasing at the same time. So you could multiply the potential traffic results I mentioned in the examples above by 250 for a big traffic number!

Some other great news from the graph is that organic search engine listings (content pages on other websites like yours) still get in total over 50% of the clicks on the search engine results pages. That means that the high-paid big-company budgets buying those paid search ads that display in the right column aren’t gobbling up all of your potential visitors. In fact, for all they pay, you still have the opportunity to take 50% of the available traffic for free.

So, how do you become an online authority on the topics that are most important to your potential customers? It’s simple, you need to create a content schedule and regularly launch new website pages that are optimized for a tight list of  2-3 keywords that are relevant for your business.

What are you waiting for? Go create and optimize a new page on your website right now! If you can’t do this in less than 15 minutes with your current website tool, you should consider using Eden so that you can stop wasting your time and you can get to work growing your business online!