The awesome thing about Eden is that it analyzes your website visitors AND your website content and shows you what your visitors are looking for and what you’re not providing them. Have you been paying attention?
Back in March, we released our new Optimization module that contained the unique keyword report feature. This feature shows users every keyword that Eden is tracking for their website. These keywords come from a variety of places including your website’s real visitors and content.
Each keyword is ranked by its importance to your business. Green highlighting indicates keywords that are currently receiving the proper level of attention and optimization. Red highlighting indicates high value keywords that you’re currently neglecting. Every live Eden site should have at least one high value keyword within the Optimization module at this point. These red keywords have more than likely resulted in a conversion (form submission), and that is why we rank them at the top. We want your visitors to not only find you for the keywords you’re optimizing your site for, but also convert into leads.
What does it all mean? It’s simple. Create and optimize new pages for each of your red highlighted keywords weekly and your website will receive more visitors who will become customers. Every new page on your site results in 64 unique monthly visitors! Make sure to add forms to your pages so your visitors can contact you and so Eden can register the conversion and calculate your visitor quality score. If you’re not creating and adding content to your site on a regular basis, then you will not see any improvements in your marketing strategy and lead generation.
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