This is an obvious rhetorical question that we hope small business owners would say “yes” to. Maybe your business wouldn’t be able to handle an increase in traffic of that magnitude, but most small business owners would jump at the opportunity to increase their targeted traffic numbers during the holidays. It is, after all, the season for giving. And by giving, we mean paying.
Small businesses are gearing up for a holiday season chock-full of online shopping and e-commerce transactions. With gas prices through the roof, less shoppers will be taking the trip down to their local shopping malls to purchase gifts. Therefore, having an online presence that acts as a marketing/sales tool for prospective buyers is paramount for increasing holiday revenues.
Ask yourself this: is your marketing site ready for the holidays?
You can bolster your qualified traffic numbers this holiday season by using Eden, but you need to get started TODAY. All you need to do is create a content schedule and follow these 3 easy steps and you will set yourself up for some generous holiday traffic numbers. The math is simple: more optimized content + more qualified visitors = more revenue. Don’t get caught being a naughty procrastinator. You might just miss out on all those nice sales!
Small businesses are constantly trying to figure out cheap ways to generate revenue. Most avoid generalized forms of advertising such as TV, Radio, and Google Adwords because they are just too expensive for a small business budget. There’s another problem with these advertising methods; it’s difficult to measure their impact and results. Google Adwords also requires a large time investment to learn their interface and develop the skills necessary to make your campaign worthwhile. Even then, you’ll be shelling out hundreds of dollars every month just to keep the campaign up and running. What if I told you that you could generate a $90K advertising budget for free? You may think I’m crazy, but it’s possible. Check out the results of our recent advertising value study for small business websites.
All you need to do to get started is sign up for a free trial of the Eden Platform. Then create 10-15 prospective offers aimed at generating interest in your products and/or services. Add one well optimized page to your website per week that highlights your products/services and add the offers element to them to drive conversions. After you’ve added 1 page to your site every week for a year, the result will be 52 new pages that generate free organic search traffic to your site for the various keywords that are tracked in your Optimization module. There’s no guesswork when it comes to what keywords to optimize your pages with because Eden will tell you, plus, you won’t have to shell out the cash to someone else to do it.
We are excited to announce the results of our Value of a Page study, that aimed to measure the advertising value of a page of content on a small business website. The results are truly impressive and we can’t wait to share them with you. The news goes public tomorrow (Thursday) morning so please check here then to see the press release with the official results.
What are the holidays without some tantalizing offers to generate interest, and hopefully some sales revenue? Your marketing website should use persuasive offers to entice your visitors to perform a specific action, like submit a contact form or complete an e-commerce transaction.
Offers come in many different forms. Some offer are for free quotes, while others are for discounts on actual products and services. All offers suggest a specific call-to-action, meaning you must do something before you receive the offer. The right call-to-action or the perfect discount will hook your online visitors and convince them to become your next customers.
What offers are you creating this holiday season?
Find out the 3 must-know tips for driving huge holiday ecommerce revenue now
Your company’s products and/or services are essentially your website’s keywords. They are extremely valuable to your marketing success. If people search for your core product/service offering, do they find your website at the top of the results, or your competitors’? If they find your competitors’, you’re losing business.
The holiday season is quickly approaching, and these keyword searches will continue to increase as the end of the calendar year draws near. This presents a huge opportunity to focus your optimization efforts and beat out your competitors. Increasing your search engine rank just one or two positions can have an extraordinary impact on the number of visitors and customers your website produces for your business.
What’s the best way to prepare for the holidays? Take a look at your Eden Optimization Keyword Report, find your high opportunity keywords (highlighted in red), then create pages and optimize them for said keywords. In other words, create a content schedule and stick to it. If you can launch 1-2 articles on your site that are optimized for your product/service offering every week between now and the holidays, you’ll more than likely jump up the rankings and beat our your competitors.
‘Tis the season for preparation. Don’t wait until the last minute to get started. If you start now, you can have your fruit cake and eat it too!
This post was brought to you by Preation’s Eden Platform. Try Eden today for free!
Every small business owner knows how important it is to have a web presence, but just having a website isn’t enough. Your website needs to be a marketing tool that generates new leads and customers for your business. Since online leads are often the cheapest leads you can find, they are essential for small businesses who want to grow.
Eden’s Offers feature allows businesses to get more leads from their websites… from their existing traffic. In fact, many of our customers are spending just 15 minutes to set up Eden Offers and in result are seeing 400% more new leads and customers in just a few weeks.
It works like this. You place a small text offer element on any page of your website (or every page of your website). Then, Eden shows different variations of that text offer to visitors who view each page. Eden tracks the offers that generate the most conversions per visitor and then shows those offers the most.
Back in June we posted some initial results based on what the first customers to use Offers were seeing. A few months have passed since then and we now have data for websites in a variety of industries. It’s almost hard to believe how well Offers are performing. We’ve prepared the data so that you can see it for yourself. The cheapest way to get more leads for your business is to improve your website by running a test with Eden Offers.
Read the article and see the data.
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