In last week’s blog post, we discussed the process of optimizing your websites traffic aka “Top of the Funnel” optimization. This process results in not only more traffic, but qualified traffic. Today we’ll be looking at the middle to bottom rungs of the funnel, conversion optimization. Obligatory rhetorical question time: what’s the point of getting visitors to your site if they do not convert into leads? Every business needs customers, and you have the highest probability of converting leads into customers on your Eden website by optimizing your on-site conversion percentage.
Looking at the graphic on the right (click for expanded view), you’ll see a sales funnel graphic that is representative of a 4 month period for an Eden client, Southern Energy Management. The funnel is broken into three sections/rungs. The top rung is monthly website visitors, those visitors filter down through the second band, monthly visitor conversion percentage, then down to the third/bottom rung with is conversions per month. Southern Energy Management was able to use Eden’s SEO and Offers features to effectively maximize their online sales funnel potential. As a result, Southern Energy Management increased their on-site conversion percentage by 419%.
We asked Heather Pownall, Director of Business Operations at SEM, how Eden’s Offers Feature has optimized their conversion percentage and as a result, increased their leads significantly. Here’s her response:
“We now know exactly what messaging works best at convincing our online visitors to fill out our lead forms. Thanks to Offers, our we marketing program is now performing better than ever!”
For a more in-depth description on how this process worked for SEM, check out their Offers case study.
With only 59 days until the holidays, the time to get your marketing site up and running is wearing thin! If you want to see the same results that SEM has seen, you need to get started right away building a content schedule, creating/optimizing at least one page of content a week. You should also add some intriguing offers to provide additional incentive for your visitors to convert and implementing them on your pages.
Sign up for a free 15 day trial of Eden today and get started generating leads immediately!
With the holidays just a few weeks away, it is extremely important to make sure you’re not only getting traffic to your marketing site, but that the traffic is optimized. This means that your website visitors are genuinely interested in your product and/or service. A higher level of interest leads to a higher likelihood of converting visitors into a leads/customers!
If you look at the graphic on the right (click for expanded view), you’ll see a sales funnel graphic that is representative of a 4 month period for an Eden client, The Healing Arts & Massage School. The funnel is broken into three sections/bands. The top band is monthly website visitors, those visitors filter down through the second band, monthly visitor conversion percentage, then down to the third/bottom band which is conversions per month. Healing Arts was able to use Eden’s SEO optimization features to effectively maximize their online sales funnel potential. As a result, Healing Arts increased their targeted traffic by 412% and their online conversions by 400%.
We asked Keith Bouchard, CEO of Healing Arts & Massage School, where they get their leads and how they’ve been able to increase traffic/enrollments on their website. Here’s his response:
“Google searches are our primary source of leads from marketing. I add and optimize 3-5 new pages to the website each week. Enrollments are way up and have more than tripled or quadrupled in the last three months.”
Do you want to see these types of results on your site? The opportunity to get started preparing your Eden site for the holiday traffic boom is now. All you need to do is set a content schedule where you can create/optimize at least one page of content a week, then think of some intriguing offers to provide additional incentive to your visitors to convert and implement them on your pages. Don’t miss out on this great opportunity to increase your qualified traffic and revenues!
Don’t have an Eden site yet? Sign up for a free 15-day trial today!
We’ve been keeping an eye on our client, Southern Energy Management, ever since they implemented the Eden Offers feature on their site nearly 2 months ago.
They were looking at a way to increase their website leads, so we suggested Offers. We’ve tallied the results and you’ll definitely want to check them out.
See how Eden Offers have helped increase website leads by 419%.
Demo a product, make a sales pitch, train clients and employees. All of these things can be accomplished through the use of video on your website. Follow the steps below to add a video to your Eden site.
1. Copy the “embed code” from your YouTube or Vimeo video. Make sure when copying from YouTube, you select the checkbox that reads “Use old embed code” below the box where you copy it. If the code starts with ”
2. Login to your Eden website and edit the page you’d like to add the video to.
3. Add or edit a content element on the page.
4. Click the “HTML” button in the rich text editor.
5. Paste the embed code within the HTML source editor pop up window.
6. Click the “Update” button in the pop up.
7. Click the “Save” button in the content element.
In last week’s blog post, we discussed the process of optimizing your websites traffic aka “Top of the Funnel” optimization. This process results in not only more traffic, but qualified traffic. Today we’ll be looking at the middle to bottom rungs of the funnel, conversion optimization. Obligatory rhetorical question time: what’s the point of getting visitors to your site if they do not convert into leads? Every business needs customers, and you have the highest probability of converting leads into customers on your Eden website by optimizing your on-site conversion percentage.
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