I recently had the pleasure of working with Logan Butler, a Criminal Defense lawyer in Cumming, GA. Logan signed up for a free trial of the Eden Platform on the 8th of January. I gave Logan a call and we conducted a quick Eden walk-through together. That’s when I noticed how much work he had already done with his Eden site! He was able to change his theme, upload his logo, and start adding/editing/optimizing content. I helped him with a couple of miscellaneous items he was looking for assistance with, but after our call, Logan was able take the reigns and complete his content entry.
The result was Logan being able to take his completed site live merely 5 days after signing up for the trial! Logan’s experience exemplifies Eden’s ease of use. I asked Logan how his experience has been with Eden so far and he was more than willing to provide me with the following feedback:
“Thanks you for taking the time to provide me with a personal tutorial on the Eden Platform during my trial session. The Eden interface is incredibly easy to use, especially with the online support articles provided by Eden. I was able to transfer my web site to the Eden Platform and immediately begin upgrading my site within a few hours of beginning my trial session. Your interface allowed me, a complete novice, to build a professional looking website that is SEO optimized without spending a fortune on a web designer. I have upgraded my account and look forward to utilizing Eden to keep my site optimized. Thanks for providing such a great, productive and easy to use web site builder.”
Logan, on behalf of the entire Eden Platform staff, thank you for such a positive review and for being an Eden customer!
If you’re in need of legal representation in the Cumming, GA area, here’s a link to Logan’s Eden website – loganbutlerlaw.com
What a difference a millisecond can make. When it comes to browsing the web, every tiny moment counts — and the fewer moments that pass between a mouse click and a fully loaded page, the better.
Speed is a bit of an obsession for most web users, and we at Preation are no exception. We fret over our Internet connections’ and mobile connections’ perceived slowness, and we go bananas for a faster web browser. This is why we released the new speed improvements to all Eden customers last summer and are continually thinking of ways to improve it further.
Given this better-faster mentality, the consequences for slow-loading pages can be dire for site owners; most users are willing to navigate away after waiting just three seconds, for example. And quite a few of these dissatisfied users will tell others about the experience.
What’s more, our entire perception of how fast or slow a page loads is a bit skewed. While we’re waiting for a site to materialize in a browser tab, pages seem to load about 15% slower than they actually do load. The perception gap increases to 35% once we’re away from a computer.
But for the precious milliseconds site owners can shave off page load times, they can see huge returns. For example, Amazon.com increased its revenue by 1% for every 100 milliseconds of load time improvement. And Aol said its users in the top 10% of site speed viewed around 50% more pages than visitors in the bottom 10%.
Site optimization firm Strangeloop has provided us with a slew of graphically organized stats on just how long pages take to load, why they take as long as they do, and just how long the average Joe or Jane is willing to wait around for your site.
Check out the infographic to the right (click to see it at full size), and in the comments, let us know about your experiences with site speed.
We here at the Eden Platform family would like to wish everyone a Merry Christmas and Happy Holidays!
As an early New Year’s present, we’d like to share an awesome infographic with you. The infographic shows you what gifts you can give your web site this holiday season to help you focus your attention on keeping your site traffic and sales up through next year. Click on the infographic on the right to expand it.
To all of your Eden customers out there, be sure to focus on Days 1, 2, 3, and 5. The advice conveyed in those items directly correlates with the functionality you have available in Eden.
In preparation for 2012 we’re going to help one lucky customer get an extra boost to his/her web marketing results. Our professional marketers will write ten offers for one lucky customer to help them generate more leads through their content marketing site.
This is perfect for the upcoming New Year as we know that adding offers to your website can increase your marketing conversions by 400%+!
To enter the competition you just need to 1) be an Eden customer and 2) comment on this blog post and tell us why we should pick you. What would more leads and customers do for your business? Go ahead, post a comment below and you’ll be entered to win. This Wednesday, December 14th we’ll pick our lucky winner.
Don’t miss out on this great opportunity to take your web marketing efforts to the next level in 2012. Happy Holidays!
So your Eden site is getting at least one new lead a day. That’s great. You’re used to logging into Eden twice a day to check your Forms module to see who wants to get in touch with you. Cool. You’re typically converting at least 1 new lead to a customer a week. Awesome.
Now, don’t you wish you could have an email sent to your inbox immediately after a form is submitted on your Eden marketing site? Of course you do. That’s why we created the email handler feature within Eden’s forms module. The email handler allows you to follow up with new leads quickly, giving you a higher probability of closing them.
You can even set up the email handler to include the form submission data directly in the email so you won’t ever have to log into Eden to view form submissions again!
Want to see how to set up the email handler within Eden? Check out the instructions here.
After Q3 2011 brought a 13 percent increase in e-commerce sales, independent technology and market research company, Forrester, is estimating that U.S. online holiday sales will grow 15 percent this year to nearly $60 billion. The study reports that this increase will take place because of the increase in consumer-use of tablet computers for shopping combined with a growth in online holiday deals.
You can take advantage of this increase by preparing your content marketing/e-commerce website for the ‘price-savvy’ shopper and present more lucrative deals for online shopping and free shipping, especially on high-volume shopping days like Black Friday and Cyber Monday. One key way to take advantage of this up-tick as an Eden Platform user is by optimizing the middle to bottom of your online sales funnel through the use of SEO and Offers. Check out this article to learn more.
The report shows that 58 percent of Americans say they are more price-conscious today than they were a year ago and nearly half believe they find better values online. With Thanksgiving, Black Friday, and Cyber Monday only weeks away, we’ll see soon if shoppers flock online for deals and savings, as is predicted.
Sign up for your free trial of Eden today and prepare for the holiday masses!
Are you relying on a “professional” search engine optimization (SEO) consultant to optimize your website? Are you tired of paying expensive monthly retainer costs just to show up higher in the search engine results? Are you being kept in the dark when it comes to knowing what’s going on with the day to day operations of your site? Are you being nickled-and-dimed for every little change that needs to be made on your site?
We at The Eden Platform believe that SEO and content management should be easily accessible and understood by everyday small business professionals. SEO is not some sort of rocket science only reserved for the super-techy. It’s actually a somewhat simple concept that once grasped, can propel your website to the top of the search results, and in turn grow your revenue!
What is your web company doing to help you with your marketing efforts and SEO? Do they provide you with step by step instructions on how to properly optimize your pages? Do they suggest implementing strategies to generate more leads? Do they know the current optimization trends and techniques used to boost results? Do they teach and consult you so that you learn the SEO process and understand why you’re doing what you’re doing? If you’ve answered no to any of these questions, it’s time that you give Eden a try.
We are dedicated to the online success of our clients. Our goal is to empower small business owners with the tools necessary to take their online marketing efforts into their own hands and teach them along the way so they can be self-reliant and self-sufficient in the future. The holidays are almost here! Don’t waste another minute being held hostage by your web firm and paying too much for results! Grab the reins and take control of your marketing destiny!
In last week’s blog post, we discussed the process of optimizing your websites traffic aka “Top of the Funnel” optimization. This process results in not only more traffic, but qualified traffic. Today we’ll be looking at the middle to bottom rungs of the funnel, conversion optimization. Obligatory rhetorical question time: what’s the point of getting visitors to your site if they do not convert into leads? Every business needs customers, and you have the highest probability of converting leads into customers on your Eden website by optimizing your on-site conversion percentage.
Looking at the graphic on the right (click for expanded view), you’ll see a sales funnel graphic that is representative of a 4 month period for an Eden client, Southern Energy Management. The funnel is broken into three sections/rungs. The top rung is monthly website visitors, those visitors filter down through the second band, monthly visitor conversion percentage, then down to the third/bottom rung with is conversions per month. Southern Energy Management was able to use Eden’s SEO and Offers features to effectively maximize their online sales funnel potential. As a result, Southern Energy Management increased their on-site conversion percentage by 419%.
We asked Heather Pownall, Director of Business Operations at SEM, how Eden’s Offers Feature has optimized their conversion percentage and as a result, increased their leads significantly. Here’s her response:
“We now know exactly what messaging works best at convincing our online visitors to fill out our lead forms. Thanks to Offers, our we marketing program is now performing better than ever!”
For a more in-depth description on how this process worked for SEM, check out their Offers case study.
With only 59 days until the holidays, the time to get your marketing site up and running is wearing thin! If you want to see the same results that SEM has seen, you need to get started right away building a content schedule, creating/optimizing at least one page of content a week. You should also add some intriguing offers to provide additional incentive for your visitors to convert and implementing them on your pages.
Sign up for a free 15 day trial of Eden today and get started generating leads immediately!
With the holidays just a few weeks away, it is extremely important to make sure you’re not only getting traffic to your marketing site, but that the traffic is optimized. This means that your website visitors are genuinely interested in your product and/or service. A higher level of interest leads to a higher likelihood of converting visitors into a leads/customers!
If you look at the graphic on the right (click for expanded view), you’ll see a sales funnel graphic that is representative of a 4 month period for an Eden client, The Healing Arts & Massage School. The funnel is broken into three sections/bands. The top band is monthly website visitors, those visitors filter down through the second band, monthly visitor conversion percentage, then down to the third/bottom band which is conversions per month. Healing Arts was able to use Eden’s SEO optimization features to effectively maximize their online sales funnel potential. As a result, Healing Arts increased their targeted traffic by 412% and their online conversions by 400%.
We asked Keith Bouchard, CEO of Healing Arts & Massage School, where they get their leads and how they’ve been able to increase traffic/enrollments on their website. Here’s his response:
“Google searches are our primary source of leads from marketing. I add and optimize 3-5 new pages to the website each week. Enrollments are way up and have more than tripled or quadrupled in the last three months.”
Do you want to see these types of results on your site? The opportunity to get started preparing your Eden site for the holiday traffic boom is now. All you need to do is set a content schedule where you can create/optimize at least one page of content a week, then think of some intriguing offers to provide additional incentive to your visitors to convert and implement them on your pages. Don’t miss out on this great opportunity to increase your qualified traffic and revenues!
Don’t have an Eden site yet? Sign up for a free 15-day trial today!
We’ve been keeping an eye on our client, Southern Energy Management, ever since they implemented the Eden Offers feature on their site nearly 2 months ago.
They were looking at a way to increase their website leads, so we suggested Offers. We’ve tallied the results and you’ll definitely want to check them out.
See how Eden Offers have helped increase website leads by 419%.
I recently had the pleasure of working with Logan Butler, a Criminal Defense lawyer in Cumming, GA. Logan signed up for a free trial of the Eden Platform on the 8th of January. I gave Logan a call and we conducted a quick Eden walk-through together. That’s when I noticed how much work he had already done with his Eden site! He was able to change his theme, upload his logo, and start adding/editing/optimizing content. I helped him with a couple of miscellaneous items he was looking for assistance with, but after our call, Logan was able take the reigns and complete his content entry.
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