Congrats to @Dylan Bost of @Ulanguzi for winning the Eden Platform $50 Amazon.com Gift Card giveaway. Thanks for keeping up with us Dylan!
We hope that all of our fans and followers continue to stay up to date with the latest and greatest Eden news. If you’re not already connected, here are links to our Facebook, Twitter, and LinkedIn accounts.
Now the only questions is, what will Dylan buy with his $50 gift card?
The search engines love fast loading pages, and so do we. Last week we upgraded all Eden websites with a number of performance improvements.
In this release we launched a very smart and powerful behind-the-scenes element-level caching system. As part of these changes we added another new server to the Eden service architecture to hold the new cached data. What this means for our clients is dramatically increased page load speeds. In most cases, the homepages and all site pages of Eden sites will render for visitors in 86% less time. That’s a huge improvement!
Google and other search engines are known to evaluate average page loading time as part of their analysis of website quality and user experience. The logic is that search engine users want to find information quickly, and websites that load slowly may not be the best resource for them.
Our recent speed upgrade will ensure that page loading time factors do not have any negative impact on your website’s ability to rank highly for your most important keywords in the search engines.
A new SEO trend has been unveiled regarding the usage of keywords on your site. It used to be that if you wanted to rank for “coffee mugs”, you had to create a page and optimize it for that keyword. It didn’t matter if the rest of the website was about tea or engineering equipment. Google still ranks individual pages, but they care about the context those pages are in.
They’d rather send traffic to a coffee mug site with lots of content and pages on the topic than send traffic to a engineering equipment site that has one page about coffee mugs. You still need to pick your primary page to target a keyword, but make sure you have other pages around that topic, and don’t forget to interlink them when it makes sense. The easiest way to do that would be using your related pages element in Eden.
One of the ways the search engines understand the pages within your website is by following the maze of links from each page to the next while taking note of the words you use to describe each page as you link your visitors to each destination page. This means that creating text links throughout your website, using the target keywords of the destination page specified by each link, will help the search engines get a better understanding of what each page is about. But that isn’t always so easy to actually do. Enter the Related Pages Element in Eden.
Adding this element on a page of your website will ensure that that page takes full advantage of its linking power to educate the search engines about other similar pages on your website. Eden’s Related Pages Element automatically queries Eden’s built-in keyword engine to find other pages of your site that are highly optimized for any keywords that overlap with the keywords that the current page is being optimized for. This means that after placing this element on a page just once, it will continue to advise the search engines on the keyword topics of your most important pages, and it will automatically adjust as new optimized content and pages are created on your website over time.
The related pages element is located under the “General” element drop down in your WYSIWYG editor.
This SEO tip was brought to you by Preation’s Eden Platform.
Have you ever considered adding a search engine feature to your Eden site? Adding a Search box to your Eden site is a great way to add valuable content to your page, and we all know that content is king! Rich website content means that visitors will want to return to your webpage in order to make use of your content. If you think that adding a search feature, let us know and we’ll add it to any Eden website for free!
Over 60% of internet sites have a Search feature included on their webpages. This astounding statistic is a testament to the importance of Search features on websites. Why should your Eden site not be among the ones that know what good content is? You deserve to have great content on your page, so adding a search box on your page might be the option to push your website content to the top!
There is another bonus of adding a search box to your website. Your website visitors will often return to your site just to use the Google Search feature! You’d be surprised at how many return visitors you will receive just by adding a search box to your Eden content marketing site.
Google is the largest search engine, so we will add a Google Search Box to your page, rather than adding a lesser search engine such as MSN and Yahoo. Bing and Yahoo both use Google’s search rankings combined with their own algorithms in order to determine their website rankings. So if your Google rank increases, so will your rankings in the other search engines.
The determining factor of whether or not you add a Search box to your Eden site should be a decision of if you want to provide your visitors great content. Isn’t that the point of having a website? Why deprive your visitors of the most basic internet content? Add a Google Search box to your Eden site today and see the benefits for yourself! You’ll be astonished and amazed at the results you see both from the increase in the number of visitors to your page, and the quality of traffic you receive. If you are skeptical about the usefulness of having a Google Search feature on your page, be sure to notice how many websites are employing a Google Search feature while you are surfing the internet. Contact us to add a Google Search feature to your Eden site today!
Eden is a great content marketing tool, but there are some features available within the free version of our software that allow you to personalize the look and feel of your site as well.
They include the ability to easily add your logo, header images, content images, graphics, buttons, etc. Two of these theme settings allow you to change the color of your site’s header and background. If you want to keep your Eden site’s look consistent with your branding, you’ll want to make sure you change them before you take your site live.
The best part is that you don’t have to rely on anyone else to do this for you! Don’t you just love how much functionality Eden provides?
Check out how to change your header/background color within Eden now!
Every business lives and dies by its customers, so it is extremely important to constantly gauge their satisfaction and calculate your Net Promoter Score to see how your business is performing in their eyes.
Knowing what you’re doing right also lets you make smart decisions about where to focus your energies, and it may even give you fodder for marketing. Plus, your customers will appreciate having ways to communicate with you and knowing they are being heard.
While getting feedback used to be limited to a suggestion box or form on your website, there are now many low-cost approaches to getting customer input and taking the pulse of customers. Here are four easy ways to make customer feedback a core part of your business.
What other methods do you use to get customer feedback?
This post was brought to you by Preation’s Eden Platform.
Preation has been preaching the benefits of content marketing for quite some time now. After all, Eden is a content marketing software product designed to help you generate leads through your website.
A recent article on eMarketer has confirmed the importance of content marketing for B2B sales. There is a good number of larger businesses already doing it and it’s certainly a trend that’s here to stay.
It’s also great to see that Eden helps small businesses with the top three priorities that all marketers have according to this research. They are as follows:
Sign up for a free trial of Eden today and get started with your content marketing site. There isn’t another marketing tool out there today that provides you with a lower cost-per-lead.
After 3 weeks of running the new Offers feature on many of our users’ sites, we’re now in the process of reviewing the results. They are what we expected. Some of the offers are very high performing and some are not performing at all, and that’s not necessarily a bad thing!
The results range from 0- 16% conversion rate for all of the offers. This massive difference makes it obvious that different offers for the same thing actually can influence a visitor to reach out to you. It goes to show you that, as a marketer, you need to find out what voice speaks loudest to your target market. What specific messaging compels them into contacting you. After you find that voice, you can take it and run with it, creating more and more offers and offer groups in the same format.
These results proves that you can receive infinitely higher conversion numbers using Eden instead of any other web marketing tool. We’ll continue to monitor the results and share the success stories as we continue to compile them. Keep up the great work Eden users!
This post was brought to you by Preation’s Eden Platform.
We want to make it as easy as possible for you to share your website’s content with anyone who finds it valuable. Over the last six months we’ve released enhancements to search engine sitemaps in Eden, we added Eden feeds (powered by RSS), and now we’ve added a Syndicate Pages Widget that you can use to build a steady flow of incoming clicks from your partners’ websites.
The Syndicate Pages widget is unlike simple text links because after it has been installed on your partners’ websites it will continue to automatically update with your freshest content when you Launch new pages in your Eden site.
You can even restrict the widget to only display content that you’re optimizing for a specific list of topics. With the topic restriction feature you can give partners your newest and most relevant content so that they will look like an expert authority on the topics you publish on your website. When your partners’ online visitors want to read more than just an article headline and description they click to visit your website to find the full page content.
If you’ve never received a website form submission that was full of spammy links and fake text, you’re one of the lucky ones. These days most websites are plagued by visits from automated spam bots that submit your web forms with fake information. Although they have their reasons (like promoting sketchy activities while artificially inflating your website conversion counts), we’re putting an end to them with our new visual captcha image feature.
A captcha image is one of those silly looking images with skewed numbers and letters that only a human being can read. Although captcha images have been proven to reduce the number of form submissions you will receive, most of the reduction is the removal of form spam submissions. You get decide whether you think it will be helpful for your forms or not.
The captcha feature in Eden is optional and is turned off by default so that we don’t disturb your forms the way they are right now. But, you can turn captcha spam protection on for any form by editing the form in the Forms tab and clicking the Enable button beside the new Spam Protection switch.
Once you enable spam protection on any form the form will then display on the page with an additional field immediately before the submit button. The new captcha field will prompt your online visitors to “type the characters they see in the picture” into the text box below. Eden will confirm that the characters they have entered are correct and will prompt them to try again (with a new captcha image) if they are incorrect.
This post was brought to you by Preation’s Eden Platform content marketing system.
Sign up for a free trial or contact our website marketing experts for more details or a complimentary one-on-one live demo.
The leading website content management and marketing system for small businesses© 2012 Preation
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